A Research of Value-Net Based Business Model and Operating of M-Commerce
نویسندگان
چکیده
Recent advances in Internet and e-commerce have led industry to reengineer their organizational structures and value chains. One of the most prominent trends in this change is to conduct work and operation in the distributed or virtual environments. A new kind of business model, termed as value-net, is emerging. In this paper, the business and system mode from the value-net system is studied and proposed. The feature of this business model suitable for Mobile Commerce (M-Commerce) is analyzed on the basis of value-net. The ecosystems (ecology system) model based on value-net is presented for the M-Commerce with systematic structure, collaborate mode and working mechanism. A modified value-net based ecosystem for MCommerce operators is proposed in this paper with practical case analysis.
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